Reality Stinks

11 Dec 2007

If you thought you’ve experienced it all and advertisement could no longer shock/bother/make you think anymore (pick one), then here is quite the eye-opener for you. To protest against whale hunting, a poster of a whale has been hung against a wall, the whale is sliced open so that its guts come out (apparently a normal procedure), and below the poster on the floor are… some remains of intestins. I hope this ad ran in well-ventilated areas only, and I also hope that there was no restaurant nearby. These concerns put aside, this thing comes smashing in your face like a fly on a bicycle ride. And if you have my kinda luck and the fly happens to be right there when you’re talking and flies right in your throat, the effect would most likely be the same.

Tasty Whale

Done for IFAW, the international fund for animal welfare.

Agency: Republic of Everyone/Happy Soldiers, Sydney, Australia
Creative Director / Art Director / Copywriter: Happy Soldiers
Photographer: Adrian Lander
Retoucher: Electric Art
Released: December 2007
Via: AdsOfTheWorld


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. Buzzing Bees

    December 12, 2007 at 10:04 am

    Discusting! Fantastic! Put it away allready! We want more! Booh! Hoorray!

  2. DuĊĦan

    December 12, 2007 at 12:07 pm

    Well, the problem is that this kind of advertising is not efficient. The same is with “don’t drink and drive” kinda advertising that was sometimes communicated with photos of accidents. It didn’t have any significant effect on “drink and drive” behavior.

    People won’t stop eating meat because they see this. So actually, this kind of advertising is very very bad and unprofessional. Creative perhaps, yet unprofessional.

  3. jef

    December 13, 2007 at 3:48 pm

    Pff that doesn’t bother anybody at all. We see that kind of stuff on tv every day.