Skoda Hits Aussi Shores

10 Dec 2007

As much as I like the concept of sand art, and as much as I like really nice sculptures… it sometimes is a bit weird to see variations on the concept because you then immediately start to compare. Unfortunately I only have one movie, which is the most recent example of the lot, but just to illustrate that the concept definitely has been used before I’ll put in the images of older campaigns for different brands. I have a hard time choosing, because I kinda like them all.

So: First the video from Skoda

Video: Skoda Sand Castle

Next: The Sega Rally for Xbox360 sand car

Sega XBox 360

Next: Two for Smart

Smart 1

Smart 2

Smart 3


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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    December 12, 2007 at 7:44 pm

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  3. flip

    December 31, 2007 at 3:20 pm

    It must be said that the Skoda one is part of a bigger campaign or at least an adaptation of a commercial they’ve been airing in the UK for quite a while now. In this ad, you can see sweetmakers sculpt the car out of cake, sweets, jelly for the headlights etc… which is quite nice. They close with the line “Skoda, filled with sweetness”.

  4. Brian Churchward

    January 16, 2008 at 1:04 pm

    Does anyone know the name of the tune in the Skoda sand sculpture ad.?