Cool Marketing Thoughts

To promote their free online e-accounts, Dutch bank ING had their agency come up with a pretty funny idea: a virtual toilet. In just a few clicks you can have your virtual self release that tension and carry on surfing. What exactly the link is between going to the toilet and opening an e-account seems a bit of a far fetched link from some creatives who’ve spend a little too much time at the drawing board, I guess. But let’s stick with the idea that opening an e-account should be as easy as going to the toilet. Mind you, in real life I’d never take so much time to listen to the toilet lady and even virtually it takes too much time in my [humble] opinion before the link with the actual product is made. The mashed-up fashion brands during the pee-time spent (as a man) is pretty funny though and if you go pee as a girl, and that is truly the biggest gag in the clip, you need to invite a friend because “girls don’t go to the bathroom alone now do they”. Hah ! Brilliant !

Anyhow: Here’s a little timewaster for you: [click to play]

Campaign site
Agency: Emakina, Belgium

Thanks, Bert