Clearly Smirnoff

23 Aug 2007

Check out this supercool commercial from Smirnoff. The concept might be a little abstract, the idea might be far-fetched, but the clip is awesome. I don’t know which agency came up with it, but I bet their budget was quite astronomous, if you look at the effects.

Video Link: Clearly Smirnoff


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video


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  1. Marketrix

    August 23, 2007 at 5:10 pm

    The agency was JTW, London and the director was Daniel Kleinman.


  2. John Rosen

    September 4, 2007 at 1:05 am

    At first, I thought is was some sort of green ad and the payoff was going to be how much Smirnoff is doing to keep our oceans clean. I wonder what research the agency has brought to bear — is this a compelling commercial, given viewers time constraints and ready at the trigger TiVO’s? It’s a beautiful ad but violates a lot of traditional rules — no call to action, brand identification left to the end, etc.

  3. Mike Jones

    September 9, 2007 at 2:14 pm

    What a fantastic advert Smirnoff have really pushed the boat out.

  4. Achterluitenant Smeulders

    September 20, 2007 at 12:41 am

    Absolutely stunning, but why sold to Smirnoff…

  5. The Aesthetic Poetic

    September 20, 2007 at 3:28 am

    Nice ad, great effects and all but in the end it’s a bit anti-climactic.

    -The AP

  6. Tim Harris

    September 29, 2007 at 4:00 pm

    I loved the ad. Made me watch it. In these days, you got to spend money to make it, and this ad agency definitely had this in mind.

  7. B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.

    October 4, 2007 at 9:18 pm

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  8. Birit

    October 10, 2007 at 3:39 pm

    Smirnoff … je zou het drinken voor dit filmpje alleen al! Groetjes van Birit van de Echtkrant! Pluis onze blog ook eens uit!