In the category ‘goodies from down-under’ flies in this superb advertisement for… public transportation. This is by far the best ad campaign for local bus services I have ever seen. I love the angle of approach, the way it is has been produced and the idea behind it. You could easily make it cross-service and expand it to trains, airplanes, taxis and what not. A very adaptable concept.
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Thanks, Dave
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Che Guerilla
September 29, 2007 at 6:24 pm
I don’t know why but the first picture made me think about the Annie Leibovitz photo of Scarlett Johansson for Disney
scott
September 30, 2007 at 10:20 pm
The only peculiar thing about this ad campaign is that it still hasn’t seen the light of day in Brisbane.
Brisbane Transport is struggling to meet current demand without advertising campaigns, so it is probably politically unwise to advertise for increased patronage!
rem
November 18, 2007 at 1:12 pm
This campaign did run for about a month in the first half of 2006 [from memory].
It was a cross promotion between Brisbane City Council buses and libraries.
Credits as follows
Agency: McCann Erickson Brisbane
Writer: Marianne Harvey [Now at M&C Saatchi Aukland]
Art Director: Cristian Staal {Now at Cummins and Partners Brisbane]
Creative Director: Rem Bruijn [Now at Make Brisbane]
Photographer: Erik Williamson [Meta]
Retoucher: Justin Overell [Ion Design]