Cool Marketing Thoughts

I’ve had a few pictures floating around for a while about 3D art in the streets that was used for commercial purposes, and I’m really quite ‘pro’ this form of advertisement because it often makes a large grey surface come to life and it really captures the attention of the passers-by. I didn’t really know if I should post them here, but then I came across this very super cool ‘making of’ clip for a brand of skin products called Aveeno. Their tagline ‘positively ageless’ inspired this artist to come up with a drawing of the fountain of youth, a mythical object that’s been searched for throughout centuries but it was never found. Below the movie I’ll add the other examples of curb art for different types of brands. Hopefully more people turn to this form of ‘ad-art’ because personally I’m pretty certain it’s a very good eye catcher.

Video: Fountain Of Youth

In case you were thinking that people were sold out of ideas to diversify the market segment of passengers for airplanes… the answer is no. Silverjet Airlines is focusing on a female audience by using their ‘women-only’ toilet facilities as a unique selling proposition to get more women to book low fare business class flights between London & New York. The only thing I’m suprized about is the fact that the angle of approach that is used here is really significant for an all-round 100% typically male brain. I really wonder if this would even appeal to one tenth of the target female audience. Pretty sure it could lead to an increase of testosteron on the plane, and specifically around the bathroom area… hoping to see a glance of what the commercial promises. But also very pretty sure at least 80% of the women will not feel tempted to book a seat when they watch this clip.

Video: Airlines For Women

I really like this commercial. It’s totally not ‘pushy’, it doesn’t want you to buy anything… and still it’s so captive and touching. The main character reminds me of Charlie Chaplin or Hardy from Laurel & Hardy, because of his expressive and mime-like make-up and the funny way he’s dressed. I really think this approach is very well done for the purpose of the campaign. It caught my attention from the beginning to the end, and I think the story line is very keen too. The commercial is made for Epuron and has been produced in association with the German ministry of environmental affairs.

Video: The Wind