Road Safety
These two clips were made to create awareness around road safety. There’s a different approach for every clip. The first one is Danish and it’s in fact to promote wearing the seat belts, the other one is Irish and is to point out that you need to keep to the speed limits at any time because you can never predict what’s going to happen. Road safety is a very difficult topic to create awareness around because you need to change other people’s behavior, so there are not so many successful ways to do this. It’s pretty weird how people will only change their behavior when something bad has happened to them or to friends or family close to them. That’s why I think the approach in the second clip is the right one. The shock effect sucks you right into the story drama, it makes it personal and you feel instantly involved. It will make you think, and hopefully act accordingly. The first clip, even after seeing it several times, looks too much like an average stunt clip from a moron. It takes too long before any action occurs and even when it is occuring, it happens very deep in the scene. You, as a viewer, are not really involved because it happens so far away. The message in the first clip is: even stunt drivers need to wear seat belts. The message in the second clip is: if you can’t control your vehicle, very bad shit is going to happen. One way or the other, it’s all in the message and the way you bring it.
Video: World Record Two Wheel Driving [source]
Warning: this is a very, very graphical clip.
Video: Speeding [thanks, Arnaud]
Vendetta » Blog Archive » Wereldrecord 2 Wielen Rijden said
on July 11, 2007 around 11:09 pm
[…] dan 120 kilometer op 2 wielen tuffen… Of toch niet ? (via) « iPhone […]
David Reich said
on July 12, 2007 around 4:47 pm
Good post. Thanks for sharing these clips.
You are right when you say traffic safety messages best hit home when you show the aftermath of careless driving.
I do p.r. work for The National Road Safety Foundation, which for years has been producing and distributing free films and classroom teaching materials to educate and change behavior among young people regarding drinking & driving, speeding and aggressive driving and, most recently, drowsy driving.
Check out their website and you’ll see how they show the impact of bad driving behavior on the victims and their friends and families. Go to http://www.nationalroadsafety.org
gwadzilla said
on September 18, 2007 around 2:47 am
human behavior really needs to change
these ad campaigns may be enough to shake people
I have had some similar PSA ideas
but I am not a film maker