Comments on: CointreauPolitan http://www.coolmarketingthoughts.com/2007/07/11/cointreaupolitan/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: blonde http://www.coolmarketingthoughts.com/2007/07/11/cointreaupolitan/comment-page-1/#comment-93693 blonde Thu, 12 Jul 2007 14:18:48 +0000 http://blog.coolz0r.com/2007/07/11/cointreaupolitan/#comment-93693 For a drink that appeals more to women than men, it's a pretty male-oriented campaign when you see the downloadable desktop images. I am personally a Cointreau fan, always have a bottle on the kitchen bench at home. It usually doesn't last long. But you have to wonder, with these "answer a question, win a trip" campaigns, if you're really attracting people who actually give a damn about your brand, or just people who want to go on a free trip. There are cheaper ways to acquire email addresses... For a drink that appeals more to women than men, it’s a pretty male-oriented campaign when you see the downloadable desktop images.

I am personally a Cointreau fan, always have a bottle on the kitchen bench at home. It usually doesn’t last long.
But you have to wonder, with these “answer a question, win a trip” campaigns, if you’re really attracting people who actually give a damn about your brand, or just people who want to go on a free trip.
There are cheaper ways to acquire email addresses…

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