In case you were thinking that people were sold out of ideas to diversify the market segment of passengers for airplanes… the answer is no. Silverjet Airlines is focusing on a female audience by using their ‘women-only’ toilet facilities as a unique selling proposition to get more women to book low fare business class flights between London & New York. The only thing I’m suprized about is the fact that the angle of approach that is used here is really significant for an all-round 100% typically male brain. I really wonder if this would even appeal to one tenth of the target female audience. Pretty sure it could lead to an increase of testosteron on the plane, and specifically around the bathroom area… hoping to see a glance of what the commercial promises. But also very pretty sure at least 80% of the women will not feel tempted to book a seat when they watch this clip.
Silverjet Airlines
10
Jul
2007
ab
July 10, 2007 at 5:03 pm
Well Said!!! The effort in itself will prove out to be a nemesis for the expected result. Silverjet guys consider the flying population of the world as Crude since they expect them to fall for such a trick.
Dean
July 10, 2007 at 5:41 pm
I don’t like it. It doesn’t mean anything, and I really doubt that any women are going to book two tickets just to join the mile-high club in a comfier bathroom.
Although, if you’re already on the plane, you might as well take advantage as these girls have done. ;)
Huug
July 11, 2007 at 1:01 am
But that mean there’s also a men-only on those planes! Mmm… Maybe we should tip George Michael?
Coolz0r
July 11, 2007 at 2:20 am
The romance of it all would be when Elton John joins George Michael and they watch the sun go down on them through the bathroom window.
Note to airplane builders: install window in toilet.
Evie
July 13, 2007 at 9:26 pm
One day men may learn to pee straight. Until then women only loos are a winner!
women only | Soundscapes by Catherine Van Holder
September 24, 2007 at 5:19 pm
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2007 September 24 archive | Soundscapes by Catherine Van Holder
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