Cool Marketing Thoughts

The Air Agency (from Belgium) launched a campaign to create awareness around an initiative from the Belgian polar station on the South Pole. Princess Elisabeth, the base, and the scientific research that will be conducted there need some extra funding. The research should contribute to a better understanding of the climate changes which should lead to some guidance rules to combat the greenhouse effect our planet is experiencing.The ‘Zéro Emission’ base camp, which will use “clean” energy, will become an important symbol for this Belgian initiative. The campaign to promote this used “Boomerang Cards” as a medium. These are free postal cards that are being distributed in cafes, restaurants and places where people meet or go out. The cards are put in displays and this free service is quite a success amongst students and teens.

Copy: “Total Sales, End Of Season, -30%”
(the back of the postcard is explained in the text above)

Agency: Air
Account: Tom Van De Putte
Creative Directors: Eric Hollander, Michel Van Dyck
Copy: Pierre Coddens
Art Director: Lionel Becker
Photographer: Alain Hubert
Media: Boomerang