La Soupe

13 Jun 2007

Antwerp Agency ‘10′ came up with a few funny visuals for their client ‘La Soupe’. Althought the one with the onion soup isn’t all that clear (took me a little longer to see the tears), the one with the fish soup is just plain brilliant, and yes if you look at the tomato soup, you’ll see it comes close to things that have been done before… but I like these. And those little bubbles in the fish soup are simply cute.

LaSoupe - Tomato

LaSoupe - Onion

LaSoupe - Fish

Client: La Soupe
Agency: 10 advertising
Creation: Heidi Van Damme, S├ębastien Van Reet
Photographer: Heikke Verdurme
Retouching: The Living Room
Media: POS


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. Christian

    June 14, 2007 at 9:58 am

    I thought the one with the bubbles was the onion soup.

  2. koningwoning

    June 14, 2007 at 1:41 pm

    Gaat wel heel ver… is dit soep voor hogeropgeleiden?
    Of kom thet in een blad voor chefkoks?
    Als het voor “het gewone volk” is, dan denk ik dat het niet helemaal begrepen gaat worden.

  3. Marketrix

    June 15, 2007 at 4:54 pm

    If you hadn’t said, i’d never have seen the supposed tears. I didn’t like it very much, but it has an interesting visual.

  4. Sopa « PubADdict

    June 18, 2007 at 1:19 pm

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  5. X

    July 20, 2007 at 10:04 pm

    I’m not sure those are tears in the onion soup. In my opinion, the drops appear to be the soup–the effect the ad is going for is in the pattern on the surface of the rippling soup: the inside or the rings of an onion.