Pop Rocks

By Miel Van Opstal

OMG. Really. This is ummm… waaaaay beyond whatever an agency would propose for a brand. But it’s out there. And it’s ummm way beyond what you would think is acceptable. This is just passed the border of “hell yeah let’s launch this”. The creative director that approved this must have been on drugs (or porn) OR when it’s consumer generated, congrats for the cast. Really. I’m speechless. What was it again? Sex sells? Yeah that must be it. => NSFW !


Video link

4 Jun, 2007 at 11:50 pm   Marketing, Advertising, Campaigns, Video



15 Comments so far »

  1. Kip said

    on June 5, 2007 around 6:34 am

    Apparently so, Miel, it’s been taken down from Daily Motion

  2. Nix said

    on June 5, 2007 around 10:14 am

    !!!!!!!!!!!!!!!!!!!! hahahaha in sane!!

  3. Coolz0r said

    on June 5, 2007 around 11:26 am

    Kip… i can still play it… don’t think it’s been taken down.

  4. Sentinel said

    on June 5, 2007 around 2:18 pm

    sure is a benefit of the product I wouldn’t have come up with.

  5. Cem said

    on June 5, 2007 around 7:47 pm

    Oh my god, haha! This can’t be true….

  6. brolselder.be » Blog Archive » Pop Rocks Suck? said

    on June 6, 2007 around 9:00 am

    […] Coolz0r] Gerelateerde […]

  7. Wenn Viral Marketing wirklich schlecht ist | Wissen belastet said

    on June 7, 2007 around 1:33 pm

    […] bei Coolz0r via Besserwerberblog. Share […]

  8. É isso.org » Blog Archive » Inacreditável said

    on June 10, 2007 around 4:50 pm

    […] Ah! o viral funcionou. Eu postei aqui mas vi antes no CoolzOr […]

  9. Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Höchst geschmacklose Verirrung said

    on June 24, 2007 around 1:48 pm

    […] Es gibt Werbung, die polarisiert; es gibt aber auch Werbung, die einfach nur unterirdisch schlecht ist. Welcher schwer gedopte Vollpfosten an dumpfem Kreativdirektor kann einer Marke ernsthaft so etwas vorschlagen?! …und welche Marke würde das auch noch veröffentlichen?! Übelster bis kranker Sexismus von Pädagogen paart sich hier mit einem Bild von Schülerinnen, die für eine gute Note alles tun. Somit geht meine persönliche “goldene Zitrone” an diesen Spot, […]

  10. ritchie said

    on June 24, 2007 around 6:08 pm

    OMG! This is really way beyond sexual sanity.

  11. Web 2.0 Blog said

    on June 24, 2007 around 6:09 pm

    It’s hard to believe in the mere existence of this monstrostiy of the adworld.

  12. ehrlichtreu.org - das blog des neuen Mannes. said

    on June 24, 2007 around 6:11 pm

    Schülerinnen wird Sex unterstellt…

    “Es ist unfasslich und schießt schwer über jede Grenze der Erträglichkeit hinaus,” schrieb Grivo Bernschweig über das letzte “Wetten Dass” vor der Sommerpause. Ähnliches könnte man über den fol…

  13. Spot the difference 7 » Researcher said

    on June 25, 2007 around 1:20 am

    […] kära nÃ¥n… Pop Rocks - NSFW och NSFA (dvs. not safe for […]

  14. Jan said

    on July 9, 2007 around 11:12 pm

    That’s disgusting and profoundly sexist. I really hope those lollipops won’t sell anymore.

  15. Ondy said

    on July 12, 2007 around 8:50 pm

    Great!
    Absolut geil!
    Sowas würde ich gern mal im Deutschen Werbefernsehen sehen (am besten in Bayern).

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