A year and a half ago, in January, I started working for an ad agency in Belgium. Not just any agency, but one of the best there was. At that time, and still today, i-merge was a prestigeous house of advertising. The logos where pinkish and the people were kind and ambitious. I had great fun there. I learned a lot. I met so many nice people and made a quite a few friends. With a little tear in the eye I left the adland for Microsoft in December, after almost a year of jolly good fun. It was a bit weird when I found an email in my mailbox that said that i-merge has changed his name. It’s not so common for an ad agency to change names. But here they are, totally rebranded and ready to kick ass. The Boondoggle way.
I think my former colleague Tom De Bruyne, who has moved to Amsterdam to open up the new and 4th agency satellite, has been walking around in the red light district a little too much. It might be me, but I mistyped the name twice already and turned it into “Boobdoggle”. Tom… do something with it. Freud is your friend.
The i-wisdom blog, i-merge’s blahblah zone, has been rebranded too and shall be called “Boonbloggle”
< begin promotional rant >
For your advertising goodies in Ireland, China, Belgium or The Netherlands, contact the wicked minds of Boondoggle!
< /end promotional rant >
Jesse
June 4, 2007 at 9:27 am
Hey Miel,
Thanks for the kind words…
Jesse
Tom De Bruyne
June 4, 2007 at 9:39 am
:-)
Thanks a lot for the love Miel. I actually live just outside the red light district. Walking from home to Amsterdam Central Station is one weird trip that I’m faced with, time and again.
According to Freud “Boobdoggle” is nothing more than the artefact of your twisted subconsciousness that uses everything it could get its hand on to get the message out :-p
Hope to see you soon in Amsterdam!
Tom