CoughCough Teuheuh

01 Jun 2007

Are you one of those people who’s been thinking about quitting smoking tomorrow or the after for the past 5 years? Here’s a pretty cool way to do so, by sending your typical smoker’s death rattle to some of your friends. This distuingished DIY website lets you create your favorite way of coughing, adds an official “I’m off the hook, this time it’s for real” note to it, and makes you look ridiculous with your friends should you fail again. Who’s up for a challenge? Oh, by the way, non-smokers can send it to their smoking friends too. The site is in Dutch, but here’s a quick run-through, after all, a cough says more than a 1000 emails and it’s pretty universal.

Follow the link, go to the site, select left if you are a smoker, right if you’re not. Create your dirty little rattle, and send it to some friends. (lowest button below the sliders).

As for the send to friend page:

First line: your name + your email
Second line: friend’s name + friend’s email
Text box: your blabla :)


Check out the site
Agency: Ogilvy (Belgium)


Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing


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  1. Annie

    June 14, 2007 at 6:42 pm

    Hey there – do you know where i can get the following information for this campaign?

    background, how it works, why it works, cost, time and effectiveness and misc (related spin offs?)

    It is for a class

  2. Coolz0r

    June 24, 2007 at 5:20 pm

    I’ll send you the contact data of the agency via email… sorry for the delay.

  3. exsmoker

    September 26, 2007 at 9:29 am

    Hello All,

    I was reading around some of the posts here and I found interesting things that you guys talk about, I just made a blog about quitting smoking resources and ideas that you might want to check out.
    If someone is interested in this topic just go to; and let me know what you think.
    Thanks in advance.