CoughCough Teuheuh

By Miel Van Opstal

Are you one of those people who’s been thinking about quitting smoking tomorrow or the after for the past 5 years? Here’s a pretty cool way to do so, by sending your typical smoker’s death rattle to some of your friends. This distuingished DIY website lets you create your favorite way of coughing, adds an official “I’m off the hook, this time it’s for real” note to it, and makes you look ridiculous with your friends should you fail again. Who’s up for a challenge? Oh, by the way, non-smokers can send it to their smoking friends too. The site is in Dutch, but here’s a quick run-through, after all, a cough says more than a 1000 emails and it’s pretty universal.

Follow the link, go to the site, select left if you are a smoker, right if you’re not. Create your dirty little rattle, and send it to some friends. (lowest button below the sliders).

As for the send to friend page:

First line: your name + your email
Second line: friend’s name + friend’s email
Text box: your blabla :)

KuchKuch

Check out the site
Agency: Ogilvy (Belgium)



3 Comments so far »

  1. Annie said

    on June 14, 2007 around 6:42 pm

    Hey there - do you know where i can get the following information for this campaign?

    background, how it works, why it works, cost, time and effectiveness and misc (related spin offs?)

    It is for a class

  2. Coolz0r said

    on June 24, 2007 around 5:20 pm

    I’ll send you the contact data of the agency via email… sorry for the delay.

  3. exsmoker said

    on September 26, 2007 around 9:29 am

    Hello All,

    I was reading around some of the posts here and I found interesting things that you guys talk about, I just made a blog about quitting smoking resources and ideas that you might want to check out.
    If someone is interested in this topic just go to; http://endthehabitnow.blogspot.com and let me know what you think.
    Thanks in advance.

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