Nezeril
Mark Ardelius, the Copywriter from Åkestam.Holst, drops this funny little ad in the mailbox, fresh from their printer. We’ve all had those terrible colds where you just couldn’t speak clearly anymore and the Ms sounded like Bs. Well, for their client Nezeril, they turned this given fact into a pleasant campaign visual, hoping it would bring a little smile to those who are reading this text double or in a blur and to whom hot milk with honey is a life-saver. I like the idea. It’s easy to understand, somewhat comical and simple in execution. Although I wonder why the brandname is starting with an N. If you need to go buy it, it’ll sound like Dezeril anyway, so why not just name yourself like that in the first place? ;-)
Agency: Åkestam Holst, Stockholm, Sweden
Art Directors/Copywriters: Fredrik Josefsson, Lars Holthe, Johan Baettig
Ad assistants: Kenna Magnusson, Marcus Wallander
Published: April 2007
Marketrix said
on May 14, 2007 around 6:12 pm
I really appreciate the simplicity.
It’s very effective indeed. You certainly give out at least a smile while your read it!
Vollonteer said
on May 15, 2007 around 10:42 am
It gets even better when you find out that the “N” in Nezeril is the sollution. It opens your nose and set it free and you finely can read clearly.
Be like this ad!!!