Exam Night

04 Apr 2007

Tanguy from McCann-Erickson dropped this goodie in my mailbox as an entry for the contest, which by the way ends today. I think it’s a brilliant ad. One might wonder how a car brand can sponsor an exam night, and how on Earth it would be possible to create an ad around this given fact that actually makes sense and gives the concept some more visibility in a playful and original way. Well, seriously, here’s how:


Agency: McCann-Erickson
Account Director: Geert Keyaerts
Account Manager: David Driesmans
Creative Director: Jean-Luc Walraff
Creatives: Kwint De Meyer, Marleen Galle
Photographer: Evert Thiry
Retouching: caouchou
Media: press


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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