Comments on: Information Revolution http://www.coolmarketingthoughts.com/2007/04/03/information-revolution/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Business Marketing http://www.coolmarketingthoughts.com/2007/04/03/information-revolution/comment-page-1/#comment-58242 Business Marketing Wed, 04 Apr 2007 05:08:51 +0000 http://blog.coolz0r.com/2007/04/03/information-revolution/#comment-58242 The message takes too long to figure out for starters. Maybe they'll get their so called revolution over time, but ideas that spread usually are simpler and easier to act upon. One big thing it has going for it is early adopters and "sneezers" (as Seth Godin calls them) are a little bit eccentric and tend to identify with things such as this more so than the mainstream majority. The message takes too long to figure out for starters. Maybe they’ll get their so called revolution over time, but ideas that spread usually are simpler and easier to act upon.

One big thing it has going for it is early adopters and “sneezers” (as Seth Godin calls them) are a little bit eccentric and tend to identify with things such as this more so than the mainstream majority.

]]> By: Dean http://www.coolmarketingthoughts.com/2007/04/03/information-revolution/comment-page-1/#comment-58196 Dean Tue, 03 Apr 2007 23:01:14 +0000 http://blog.coolz0r.com/2007/04/03/information-revolution/#comment-58196 I agree; this would be a better campaign if it was marketed for the right product. Actually, it would be a better campaign if it wasn't so insigificant. This is just like "That Girl Emily" from last year - another viral campaign (which I'm quickly beginning to loathe). If information-revolution.org had helpful information, or encouraged people to become more search-savvy (without pimping ask.com), that would be one thing, but this is just silly. There's nothing compelling that makes me want to come back and, quite frankly, it's a bit immature. I realize that it's being marketed to the younger tech-savvy crowd, but it seems immature even by those standards. On <a href="http://www.information-revolution.org/videos.php" rel="nofollow">this page</a> there's a box that says "click to understand why" - I'm clicking, because I'd like to understand, but it's not even a link. Perhaps it's implying that I should click on the pictures below it but, to me, that's sloppy, and it certainly doesn't make me want to spend any more time on the site. /rant :) I agree; this would be a better campaign if it was marketed for the right product. Actually, it would be a better campaign if it wasn’t so insigificant. This is just like “That Girl Emily” from last year – another viral campaign (which I’m quickly beginning to loathe). If information-revolution.org had helpful information, or encouraged people to become more search-savvy (without pimping ask.com), that would be one thing, but this is just silly. There’s nothing compelling that makes me want to come back and, quite frankly, it’s a bit immature. I realize that it’s being marketed to the younger tech-savvy crowd, but it seems immature even by those standards. On this page there’s a box that says “click to understand why” – I’m clicking, because I’d like to understand, but it’s not even a link. Perhaps it’s implying that I should click on the pictures below it but, to me, that’s sloppy, and it certainly doesn’t make me want to spend any more time on the site.

/rant :)

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