Is it a coincidence the picture is inverted? I don’t know. Fact is, this is causing some buzz on other blogs, hence I thought it was worth noting.

It’s also in the ‘Edit’ part, I added it later on, after I’ve been pointed to it again in the comments.

That’s because Antwerp has an extreme/radical population and it’s the home town of the ‘Vlaams Belang’ (biggest party in the political scene)

1) It’s true that Vlaams Belang is one of the biggest parties in Antwerp (less than 1/3 of the voters), but they aren’t the biggest party

2) This doesn’t make the population of Antwerp extreme/radical at all, at most 1/3 could be called extreme, radical, but mostly just extremely stupid.

The flying man could be easily confused with a legion soldier bringing the “Sieg Heil” greeting. Hence the inverted picture, to avoid confusion.

1) What? Holding a bottle is not the Siech Heil gesture. Besides, the Siech heil gesture involves more than holding one arm up, e.g. a specific foot/leg positioning, arm movement and hand positioning.

Besides this; they’re wonderful ads and it’s a splendid idea to use imagery of Belgium.