I have totally no idea what the link is between surf clothing and a few kama sutra poses, but apparently down under they believe there is one. Apparently by wearing gear from Radiator, you’ll improve your flexibility. According to the copy, their stuff is ‘not as thick’ and ‘just as warm’ and it’s ‘all the rubber you need’. Before you assume that this is a free ticket to the untamed love they used to have in the 60s, long before anyone thought AIDS was something everyone could get, I think the message they’re trying to bring across is that it feels like you’re wearing nothing at all. Whatever that has to do with posing couples in kinky positions with a toothpaste smile and brushed hair is an open question you can fill in for yourself. I for one don’t think this is a good campaign.
Agency: The Furnace
Country: Australia
Creative Director: Rob Martin Murphy
Art Director: Paris Giannakis
Copywriter: Andrew Allsop
Photographer: Jimmy Fok
Production Company: Katapolt Photography Management and Productions.
Via: Adverbox
设计｜生活｜发现新鲜 » Blog Archive » Radiator: 让男人喷鼻血的服装广告
March 26, 2007 at 4:23 pm
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Nerd Approved - News and Reviews - » Radiator Wetsuits Equals Better Sex?
March 26, 2007 at 4:38 pm
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lagateradigital.com :: El Blog » Surfing flexible (y sus ventajas)
March 27, 2007 at 9:45 am
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土人自留地 » Blog Archive » Radiator: 让男人喷鼻血的服装广告
April 19, 2007 at 10:47 am
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Laird Coffman
August 2, 2007 at 9:33 pm
Stupid,retarded,lame,gross,offensive,crap,idiotic. I don’t know,pick one!
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October 4, 2007 at 6:34 am
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设计｜生活｜发现新鲜 » Radiator: 让男人喷鼻血的服装广告
November 26, 2007 at 9:52 am
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Temporary » Radiator: 让男人喷鼻血的服装广告
February 8, 2008 at 7:07 pm
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