Kama Surftra

26 Mar 2007

I have totally no idea what the link is between surf clothing and a few kama sutra poses, but apparently down under they believe there is one. Apparently by wearing gear from Radiator, you’ll improve your flexibility. According to the copy, their stuff is ‘not as thick’ and ‘just as warm’ and it’s ‘all the rubber you need’. Before you assume that this is a free ticket to the untamed love they used to have in the 60s, long before anyone thought AIDS was something everyone could get, I think the message they’re trying to bring across is that it feels like you’re wearing nothing at all. Whatever that has to do with posing couples in kinky positions with a toothpaste smile and brushed hair is an open question you can fill in for yourself. I for one don’t think this is a good campaign.

Radiator Surf Gear 1

Radiator Surf Gear 2

Radiator Surf Gear 3

Radiator Surf Gear 4

Agency: The Furnace
Country: Australia
Creative Director: Rob Martin Murphy
Art Director: Paris Giannakis
Copywriter: Andrew Allsop
Photographer: Jimmy Fok
Production Company: Katapolt Photography Management and Productions.
Via: Adverbox


Posted by Miel Van Opstal in Uncategorized


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    Stupid,retarded,lame,gross,offensive,crap,idiotic. I don’t know,pick one!

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