There are a few niche audiences that require niche marketing. Students are one of those audiences. In this case, Frans Leys managed to snap a picture of a rather bizarre ad, aimed at programmers-to-be. The Nav N Go website hosts jobs for various IT related functions. To announce this opportunity, a billboard has been set up in the Budapest (Hungary) subway (station “Stadionok”) with an uber-elite (leet, 1337) message. Impressive.
Thanks Frans!
qureyoon
March 23, 2007 at 10:03 am
BRILLIANT !
1337 indeed !
Thomas Branch
March 23, 2007 at 2:44 pm
With intelligent advertising like that, I wanna go back to college. Most advertising aimed at people my age is insulting. Give me a good piece of code anyday! :-)
11 a.m. » ยป Leet Advertising - Coolz0r - Marketing Thoughts
March 23, 2007 at 9:14 pm
[...] ik sta op Coolz0r, met een fotootje dat ik in Budapest heb [...]
L337 advertising at Koke’s
March 24, 2007 at 2:12 am
[...] [via: coolz0r] [...]
Steven Verbruggen
March 24, 2007 at 3:11 am
Reminds me of a Google job campaign a few years back: http://mathworld.wolfram.com/news/2004-10-13/google/
morph
March 24, 2007 at 10:07 am
…this also reminds me of a billboard EA had a few years ago, in Canada:
http://www.tbwa-vancouver.com/portfolio/images/ea_01.jpg
Great way to reach your audience.
Coolz0r
March 24, 2007 at 10:26 am
I know that one :) I blogged it too :)
http://blog.coolz0r.com/2006/04/24/ascii-billboard/
*is it time to pwn l33t ads?* at texturl
March 29, 2007 at 10:46 pm
[...] dingbatty one (found via adland) is one of a series of ads for a typographer. The second, which coolz0r pointed me to, is a outdoor board for a tech job board of [...]