More or less juiced by the Axe ‘Wash Me’ ad, or by the timeless jokes of people writing things in the dirt that sticks on cars (‘also available in white’, ‘used to be clean’ and yes: ‘wash me’), Alma agency had a giant translucent adhesive strip put up last January on the outside of a building to make it look like the building was really dirty. The copy under the dust strip reads: “It cleans something that big with just a little bit”. Pretty fun to look at. Sends out the message quite clear and it’s a good example of merging an existing technique to a new medium. It’ll stick in the minds of those who spot it, that’s for sure.
Agency: Alma, Santiago, Chile
Creative Director: Joel Aranda
Art Director: Rafael Barrera
Copywriter: Andres Zaldua
Via: AdsOfTheWorld
shedwa
March 22, 2007 at 5:54 pm
Reminds me of a time I was walking past a filthy bus and a friend wrote on it, “I wish my girlfriend was this dirty.”
Ahmet
March 22, 2007 at 10:54 pm
Bosnian: Operi me (for wash me) :))
Terinea Tech Tips » Marketing Inspiration - Coolz0r
April 18, 2007 at 3:06 pm
[...] Wash Me [...]