Jesus Christ Is Chicken

12 Mar 2007

… or at least that’s what PeTA wants you to realize, because just like the Lord, chickens are being struck, humiliated, burned, mistreated and agonized during hours. Personally I think they crossed a line here. For instance, chickens were never able to turn water into wine, and I don’t think the Lord tasted good with fries either. Don’t get me wrong, I’m not saying chickens don’t need ‘a better life’ before they end up on our plate. Chicken farms are very often a small piece of hell if you see them and far from a pleasant place. But to go all religious about it and compare it with Jesus… that’s a bit over the top. Eating meat (or chicken) is a choice. People have been eating meat since they were around. If all the cavemen were vegetarian and we’d never have eaten meat, we’d be all out of grass and hay by now. That too would be a pity. There’s simply not enough agricultural land available (and a lack of farmers too) to grow enough veggies and greenery to feed the entire world. That’s a fact.

Agency: Unitas, ADV – Chile
Thanks, Roberto

(also on BriefBlog)


Posted by Miel Van Opstal in Advertising, Campaigns, Ethics, Marketing


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  1. Oliv

    March 12, 2007 at 10:06 am

    I just agree with you.
    PeTA are killing themselves by using such an explicit ad…

    I love your blog!

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  3. Sylvia

    March 13, 2007 at 4:38 pm

    All ethical/marketing questions aside, your statement that
    “There’s simply not enough agricultural land available (and a lack of farmers too) to grow enough veggies and greenery to feed the entire world.”
    simply can’t be true.
    If you count all the land that was cultivated to grow the food animals consume during their entire lifetime, it should be obvious that breeding animals actually costs many times more in terms of agricultural space than growing veggies.

  4. Dominique

    March 13, 2007 at 6:35 pm

    “There’s simply not enough agricultural land available (and a lack of farmers too) to grow enough veggies and greenery to feed the entire world.”. Actually it’s quite the opposite – to produce 1 kg of meat you need 10kg of crop produce (corn, wheat,…). So if every inhabitant of the earth went vegetarian we would end up with a lot more open space to play in. And no I’m not a vegetarian, just an informed carnivore…

  5. Coolz0r

    March 14, 2007 at 12:19 am

    Too bad I can’t find the video interview with the 80+ year old inventor of genetically engineered crops anymore, because I based my conclusion on what he said.

    Fact is that in Belgium, there’s a decrease of agricultural land from 62,6% in 1980 to 57,8% in 2000 and a decrease since then to now. (source)

    That’s not enough to feed all the people here all year round.

    Africa is for the largest part either jungle or desert, there’s no way people can survive there all year round based on what they can grow.

    What’s the solution there then? Import? And they pay with which money?

    I could be wrong, but bring me facts to convince me, so I can believe. :)

    I don’t want to start a pro-con discussion, I’m willing to change my view, based on facts.

    This discussion on the side, the ad is still tasteless.

  6. Sylvia

    March 16, 2007 at 12:35 pm

    I agree this is a discussion on the side, but since you ask, here’s my source:

    and here’s some facts:
    * a calorie of beef, pork or poultry needs 11 – 17 calories of feed. => if you cut this process short by eating the vegetables yourself instead of feeding them to the animals, your agricultural system becomes at least 10x more efficient (caloriewise, at least).
    * 80 % of soybean harvest is eaten by animals, not people =>and where do they grow soybean? hmm, anyone seen the rainforest lately?

    another fact: a consideral part of agricultural land in Belgium is used to grow beets (= animal feed.)
    same with maize/corn: think of all the tacos you could produce with the quantities necessary to produce one 100% corn-fed chicken.

    Like Dominique, I don’t think everyone should become vegetarian, but fact is that producing meat is a highly inefficient use of perfectly good land.

    So our point remains: if in the long (and ever shorter) run there is a
    shortage of arable land, then breeding animals instead of growing vegetables is not exactly going to help. I am curious how anyone got to that conclusion.

    This being said, thanks for pointing out the ad !

  7. makethelogobigger

    March 17, 2007 at 10:38 pm

    I think we’re also at risk for losing more farmland to the growing alternative fuels industry as more corn is processed for fuel in addition to food, but that’s another debate.

    Problem with this ad and all their stuff is that Peta cares more about animals than people. Always have. That’s why their ads always go too far. They’d get more people on their side if they wouldn’t treat them as the enemy all the time.

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  9. Kimberly

    March 25, 2008 at 5:17 am

    Actually, your comments are extremely specieist. You would be awfully disgusted if someone treated dogs or cats in the same ways chickens or cows are treated, wouldn’t you? You would get up on your soap box and complain but since this is a different type of animal that is not as domesticated, there are no feelings for these other creatures. There is racisim and sexism, both of those are highly negative in this society but specieism is the most accepted. I think it’s disgusting and people need to start realizing that meat is extremely bad for your health, plus the factory farming industries are ruining the planet; it would be much healthier if everyone stopped eating meat and joined in on only eating vegtables and other forms of non dairy products. On top of that, the people that are starving right now, all of the soya beans grown for these animals – it could go to them. Maybe you should open your mind a little bit more and look a farm animal in the eye OR how about you kill one yourself like the cavemen did? I think that would be more acceptable since it’s hypocritical to pay someone to kill animals. Don’t you think? Or you would never kill an animal? Maybe you would be a good canditate for vegtarianism.
    One more thing, the cavemen, well I don’t think that they were as logically correct in things they did; just because they did it doesn’t mean that it was right.