Cool Marketing Thoughts

One of the most dangerous things an employee can do is to actively seek for another job during daytime. Network monitoring nowadays no longer triggers red lights and alarm bells at the CEO’s office, but still, you better not get caught searching for a new employer whilst you are still on your current employer’s payroll. Headhunters don’t have an easy life either. No boss loves to see them coming, unless they’re about to be consulted for ‘own use’. Belgian agency SNOW (LG&F) came up with a fine approach to get the message from the headhunters out and to contact employees in a previously unseen way, which actually is damn clever. See the clip below to find out:

Video link

Step by step translation of the subtitles:

“Read the subtitles carefully”
“Your boss and your colleagues think you’re just watching a clip”
“Very innocent, but it’s not.”
“This clip is a cover”
“to ask you discretely if you’re still satisfied with your current job”
“Because maybe you have the feeling”
“that you’re not quite at the right place”
“that you want to make more out of your job”
“So, do you feel like you need a new challenge?”
“Then surf to Senses.be”
“Senses.be – headhunting for communication professionals”
“Ah, the spot has almost ended”
“Smile while you knod your head”
“And mumble something like:”
“Such a prehistoric product-based approach!”

Client: senses.be
Agency: LG&F / SNOW
Account: Anneke Verbelen
Creative Director: Paul Wauters
Creation: Iwein Vandevyver, Tom Jacobs
Online Production: Carl De Mey
Strategy: Jonathan Detavernier
Producer: Laurens Vermeire (video production)
Website: Elke Helbig (webdesign), Valentijn Steenhoudt (webdevelopment)
Media: Viral, website

This campaign has been sent in by Mattias Celis and is the second entry for the contest I’m currently running. Keep sending in your entries to win a pretty cool prize on top of worldwide visibility for your campaign!