Cool Marketing Thoughts

Nedra Kline Weinreich from the Spare Change blog is organizing a new seminar, and I’m helping to spread the word. What follows is mostly aimed at people around the Washington DC area, or US citizens who are willing to travel there. Topics: How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It’s about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join Nedra Kline Weinreich for this two and a half-day training in the epicenter of social marketing — Washington, DC. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately

You Should Attend if You Are:

• Someone who wants to create health or social change
• A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
• A commercial marketer who wants to apply your skills towards changing the world for the better OR
  A student interested in the field of social marketing

You Will Receive:

• Two and a half solid days of dynamic training in an intimate setting with noted social marketing expert Nedra Kline Weinreich
• Your own copy of “Hands-On Social Marketing: A Step-by-Step Guide” (a $51.95 value!)
• Continental breakfast and afternoon snacks
• The opportunity to purchase one-on-one consulting time with Nedra at a special discounted rate to help your organization implement your plan

You Will Learn:

• How social marketing uses commercial marketing tools to create behavior change
• How to think like a social marketer
• How to segment and understand your audience
• How to develop a strategy using the 8 Ps of the social marketing mix
• How to follow the social marketing process to develop an effective program
• How to use audience research techniques to build and test your strategy, including an in-depth discussion of focus groups
• How to design effective messages and materials
• How to work with the media to get your message out through news and entertainment programming
• How to use cutting-edge technologies to put the new media to work for you
• How to get the most out of your social marketing budget — even if it’s small

READERS OF THIS BLOG GET $75 OFF REGISTRATION IF THEY USE “COOL75″ AS DISCOUNT CODE !

Register here or send an email