To promote the book “O Doce Veneno do Escorpião” (The Sweet Scorpion Poison) written by Bruna Surfistinha, a brazilian ex-prostitute, where she tells her experience in the prostitution world, edited by Editorial Presença, the agency Torke Stunt created this campaign which was structured in 3 actions:
- Polaroids- Polaroids picturing Bruna Surfistinha’s sexy image were placed in different spaces, from ATM machines, phone booths, benches, parks, public transports, etc… On the polaroids was written:” Want toknow more about me? go to www.presenca.pt xxx”
- Napkins- napkins simulating a lipstick mark were placed in shopping centres, public toilets, pubs and sex-shops. On the napkin was a book’s excerpt: ” I have seen and done everything. There’s no fantasy that can scare me. www.presenca.pt“
- Fire extinguisher – Next to fire extinguishers in public places and bookshops, stickers were placed with the text “Extinguish the fire after reading The Sweet Scorpion Poison. www.presenca.pt”
Agency Torke Stunt
It’s not a world shocking campaign, agreed, but the old saying: ’sex sells’ is very on its place here. I bet the pictures were gone in no time, and maybe those napkins as well. I like the part of the fire extinguishers though. Very tongue-in-cheek.
Big pictures for more details: here, here and here.
Agency: Torke Stunt
Thanks, Hugo