Suicide Ikea

27 Feb 2007

I got an email with a load of Russian ads in it, and one of the weirdest in the series was without any doubt the one pictured below. This must be some sort of mock-up by a twisted mind because I have my reasonable doubts about the fact IKEA would ever approve this sort of advertising. Too bad my Russian is still what it used to be: totally worthless, so I have no clue at all of what’s written in the text boxes. If anyone can fill in with a translation, please do. The rest of us can wonder about this in silence.

IKEA Suicide

Posted by Miel Van Opstal in Advertising, Humor, Marketing


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  1. Darkman

    February 28, 2007 at 12:49 am

    That Ikea Frosta stool is so badly photoshopped in the picture (shadows, lighting, unnatural placement on floor …) that I can not believe this is work from a professional ad agency. Like you say probably a (fake) mock-up.

  2. Johan P

    February 28, 2007 at 8:59 am

    Volgens mijn ukraiense collega is het russisch niet meer dan een beschrijving van de artikelen op de poster (klok en tabouret). De prijzen moet je ongeveer door 20 delen. Nog volgens haar is reclame veel harder in Rusland. Een voorbeeld van bewustmaking: bij ons zegt men dat roken slecht is voor uw gezondheid, in Rusland zegt men dat het slecht is voor uw potentie…

  3. makethelogobigger

    February 28, 2007 at 8:45 pm

    Everyone here in teh states is touchy lately about the suicide topic, and Ikea likely never ever does that ad, but it’s still funny in a twisted sorta way.

  4. Essayer de monter un meuble Ikea peut pousser à la dépression @

    March 9, 2008 at 10:08 am

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