Cool Marketing Thoughts

There’s a funny site for Guinness which takes ‘consumer generated input’ to a very creative new level. Instead of making ordinary commercials or presenting boring snippets so you can shuffle around with them and try to be original, they ask you to ‘do something with your hands’. That results in stop motion animations that are pretty entertaining to look at. If there’s any project with consumer generated stuff that’s worth looking at, I think it’s this one. I didn’t know what to expect at first, but seeing the introduction and browsing through the other clips a bit, I was amazed by the powerful simplicity of the concept. Small works of art in black and white from people who wait patiently for their Guinness. Each letter of the keyboard lets you preview a different hand movement. It’s up to you to find that smooth combination and turn the gestures into a story.

Thanks, Paul