Cool Marketing Thoughts

Last tuesday I was on national television to give a bit of a demo of Second Life, the virtual world. It was quite the experience to have a director, a reporter/researcher, a camera guy and a sound guy in a cosy room at my house. Friday night they’ve spent about three hours here, and Saturday they were back from 2pm til 7pm. All this time they were asking question, filming and waiting for Second Life to load. All these hours of film resulted in a clip of about 8 minutes, and in that clip two fellow bloggers (and marketeer-friends) were also interviewed. I think it was a nice demo, and I’m glad they didn’t cut it down to ‘dating and sex’, because there’s a lot more to Second Life than just that. I’m too lazy to get it subtitled at the moment, because I’ve had a busy week and it’s a clip with a lot of talking. I’ll break it down in a few phrases for you.

First there’s an intro with some fast facts about second life, then the journalists demonstrate how they’ve created the first Belgian reporter in Second Life. Then I take over and show off my property a bit, while talking about the stuff you can do in the virtual world. Then Clo Willaerts, the marketing manager from Skynet talks about communities and places SL in the world of people like a pub or ‘the movies’, on the third place in the people’s lives. (school/work, home & and a third leisure spot). Bert Van Wassenhove, Manager of “One Agency”, talks about SL as a channel to reach out to consumers, and then there’s a piece about pr0n and escorts and some footage of clubs and fun things to do.

“Koppen” (translated: Heads), the program that featured this documentary, has a reach of app. 850.000 pairs of eyeballs. Not bad at all for a first time appearance on TV. It’s not really a big deal, but rather more of a nice experience.
Monday at noon, a reporter from StudioBrussel, a popular radio station, is coming to my work at Microsoft for an interview for her show as well. It’ll be aired on Tuesday, but I don’t know the time yet.

The clip above is take from Robin’s Marketingblog.eu, but since he uploaded it to YouTube and I don’t blog YouTube clips… I uploaded it to DailyMotion.