31 Dec 2006

I don’t know the agency that came up with these, but the simplicity of the ads was really appealing. At first glance, I didn’t think they were special, but when I looked a little better, the details just made me laugh. It’s so obvious and so very clever. This is something only Lion can pull. I don’t see Milky Way or Mars come up with ads like this. I think this is a very cool approach for a candy bar. It says so much without words that a copy wasn’t necessarry to stress the message. I bow gracefully to the account exec that managed to sell this campaign to the NestlĂ© brand. Really. That must’ve been hard.

Lion 1

Lion 2

Lion 3

Agency: JWT, Dubai
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni
via: AdsOfTheWorld

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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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