I don’t know the agency that came up with these, but the simplicity of the ads was really appealing. At first glance, I didn’t think they were special, but when I looked a little better, the details just made me laugh. It’s so obvious and so very clever. This is something only Lion can pull. I don’t see Milky Way or Mars come up with ads like this. I think this is a very cool approach for a candy bar. It says so much without words that a copy wasn’t necessarry to stress the message. I bow gracefully to the account exec that managed to sell this campaign to the Nestlé brand. Really. That must’ve been hard.
Agency: JWT, Dubai
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni
via: AdsOfTheWorld