Comments on: Barbie Drinks Evian http://www.coolmarketingthoughts.com/2006/12/28/barbie-drinks-evian/ Sun, 05 Jul 2009 02:08:43 +0000 http://wordpress.org/?v=2.1 By: Ron E. http://www.coolmarketingthoughts.com/2006/12/28/barbie-drinks-evian/#comment-31823 Ron E. Thu, 28 Dec 2006 23:10:45 +0000 http://www.coolmarketingthoughts.com/2006/12/28/barbie-drinks-evian/#comment-31823 Hey there, I agree with you that it's a very charming ad, and the production is rather good. But I don't think this ad is helping the brand much. I'm not an expert on the Evian brand, but I do know that this brand has long positioned itself as a top-leading-quality brand, and I don't think this ad helps that positioning. Of course, they might be repositioning the brand fore a more coolish, barbie like crowd. Plus, I think most audiences will just get lost in the ad, there is no focal relevant point. IMO. Thanks.. great blog! Ron. http://www.brandcurve.com Hey there, I agree with you that it’s a very charming ad, and the production is rather good. But I don’t think this ad is helping the brand much. I’m not an expert on the Evian brand, but I do know that this brand has long positioned itself as a top-leading-quality brand, and I don’t think this ad helps that positioning. Of course, they might be repositioning the brand fore a more coolish, barbie like crowd.

Plus, I think most audiences will just get lost in the ad, there is no focal relevant point. IMO.
Thanks.. great blog!

Ron.
http://www.brandcurve.com

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