In case there’s any doubt or you weren’t fully aware of the facts, Barbie is the girl at the fountain. I really like the retro feeling you get from seeing this very old classy Citroën, but the two pink stripes on it make it seem so ummm… female. It’s pretty neat how they spiced up the typical Alp scenery with some Evian action. I don’t know the agency that came up with this, but it’s a very cool image. A very refreshing take on the dull campaigns we usually get served about natural spring water. Last time I checked, the Alp police wasn’t so pink.
Agency: Euro RSCG, London
Creative Director: Gerry Moira
Art DirectoR: George Leaney/Ben Parton
Copywriter: George Leaney/Ben Parton
Photographer: David LaChapelle
Thanks, Fred
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Ron E.
December 29, 2006 at 12:10 am
Hey there, I agree with you that it’s a very charming ad, and the production is rather good. But I don’t think this ad is helping the brand much. I’m not an expert on the Evian brand, but I do know that this brand has long positioned itself as a top-leading-quality brand, and I don’t think this ad helps that positioning. Of course, they might be repositioning the brand fore a more coolish, barbie like crowd.
Plus, I think most audiences will just get lost in the ad, there is no focal relevant point. IMO.
Thanks.. great blog!
Ron.
http://www.brandcurve.com