Cool Marketing Thoughts

I’ve seen some cute installments for Sixt already. The car rental company mostly picks airports for its advertising, so it seems, and that’s quite logical. They pump a lot of money into their commercial messages because most of their target audience consists in fact of people that need transportation to continue their journey. Bert Heymans pointed me to an image in his Flickr feed where Sixt one-upped the knots that have been placed around the Antwerp Cinema complex in the run towards the Superman Returns movie release. I have to say this looks far more impressive than attaching posters on mini-billboards to lamp posts in the street. Quite impressive. The image below has been taken at the Cologne Airport (Köln) in Germany. All I can say is: that’s a huge knot, and it blends in perfect with its environment. Nice work. Really.

Copy:
“Don’t forget! Favourable rental cars are found at Sixt”

Thanks, Bert