Don’t Forget

17 Dec 2006

I’ve seen some cute installments for Sixt already. The car rental company mostly picks airports for its advertising, so it seems, and that’s quite logical. They pump a lot of money into their commercial messages because most of their target audience consists in fact of people that need transportation to continue their journey. Bert Heymans pointed me to an image in his Flickr feed where Sixt one-upped the knots that have been placed around the Antwerp Cinema complex in the run towards the Superman Returns movie release. I have to say this looks far more impressive than attaching posters on mini-billboards to lamp posts in the street. Quite impressive. The image below has been taken at the Cologne Airport (Köln) in Germany. All I can say is: that’s a huge knot, and it blends in perfect with its environment. Nice work. Really.

Sixt Rental Cars

“Don’t forget! Favourable rental cars are found at Sixt”

Thanks, Bert


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


Leave a Reply

You must be logged in to post a comment.

  1. Bert Heymans

    December 17, 2006 at 9:01 pm

    Coolz0r, I’m glad you like the photo!

  2. Coolz0r

    December 17, 2006 at 10:04 pm

    Glad you sent it in, sorry it took so long to blog it :)

  3. ASCII ads su Google « Marketing For Nerds

    February 18, 2008 at 4:51 pm

    [...] 18, 2008 Un (probabile) fake “da premio” di SIXT, già attiva nella comunicazione [...]