Cool Marketing Thoughts

Some beauties from Duval Guillaume Antwerp for Komatsu Europe, a supplier of construction and mining equipment. Very strong visuals with a good sense of humor. Attractive artwork that really hits that sweet spot when you look at them. I love the take on architectural icons like Big Ben and Stonehenge and the image where the moon is being lifted really speaks to the imagination of the viewer. Really impressive. The style of the ads reveals there’s been a lot of thinking on how to get this right, and it worked out just fine. Every sample has a trigger to a story behind it, just like it’s supposed to be.

Copy:
1. Big Ben: Call the experts for real power
2. Everest: Call the experts for any challenge
3. Moon: Call the experts for maximum power at high reach
4. Stonehenge: Call the experts for any building challenge

Client: Komatsu Europe
Agency: Duval Guillaume Antwerp (Belgium)
Account: Matthieu Dewinter
Creative Directors: Geoffrey Hantson, Dirk Domen
Copy: Manuel Ostyn, Pieter Staes
Art Directors: Pieter Staes, Manuel Ostyn
Photographer: Koen De Muynck
Media: Magazines