Bumper Car Guerrilla

21 Nov 2006

To communicate the fact that the Gröna Lund amusement park near Stockholm city was opened for a sneak preview the weekend before the actual opening, bumper cars were placed in the city center of Stockholm, with a sticker on the back that carried the message. Some cars were placed so it looked like they crashed into something, others had skid marks behind them so it seemed they had to brake all of the sudden or slipped and one bumper car was being towed around by a tow truck (so it looked like it was parked in the wrong spot and got towed away). The copy on the stickers read: “Now test driving the amusement park. Sneak preview this weekend.” – A very cool idea, a beauty of an eye-catcher. Not new, but one to remember.

Bumper Car Guerrilla 1

Bumper Car Guerrilla 2

Bumper Car Guerrilla 3

Bumper Car Guerrilla 4

Bumper Car Guerrilla 5

Bumper Car Guerrilla 6

Bumper Car Guerrilla 7

Agency åkestam.holst
Via Adverbox


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. Carrinhos de Choque « PubADdict

    November 23, 2006 at 2:03 pm

    [...] Via: Coolz0r [...]

  2. Laszlo

    November 27, 2006 at 12:04 pm

    The agency for campaign are åkestam.holst.

  3. » Fanta Tow Truck - Coolz0r - Marketing Thoughts

    February 27, 2007 at 12:01 am

    [...] seen it before in the guerrilla for the Gröna Lund amusement park near Stockholm, the so-called Bumper Car Guerrilla. One of the flaws of human nature is the fact that we are attracted to danger and disaster. If [...]

  4. Carrinhos de Choque at PubADdict

    September 27, 2007 at 8:40 pm

    [...] Via: Coolz0r [...]