Another Tabloid In Second Life

09 Nov 2006

*** Update: I thought the Second Life Herald was a Press Agency. But I was wrong. They’re also a tabloid. ***

Yes, in come the media. Reuters and BigBrother have made their moves, now it’s time for the another tabloids to follow. Axel Springer, the publisher of Germany’s top-selling Bild newspaper, is poised to launch a weekly paper designed to sate the virtual population’s appetite for news and gossip.

Due to be launched in December, the paper will be written in English and is estimated to cost between 10 and 15 Linden dollars. It will likely be sold by subscription – posted into mailboxes across the virtual parallel universe. Mr Springer plans to construct an online editorial office for SL News. A real editor-in-chief will then recruit a team of roving reporters from among the avatar community.

It’s a good thing they’ll be scouting for stories within the community and that in fact a lot of the news will be produced by residents. It’ll be only a matter of filtering out the junk. Oh no wait. That’s exactly what a tabloid is going to publish. How long ’til we have paparazzi that’ll be stalking ‘famous’ avatars to take snapshots as they enter nudie bars?

“It will be a colourful tabloid, with snippets about showbusiness and human interest tales from the avatar world,” explained Dirk Meyer-Bosse, a spokesman for the German publishing giant.

Read more on The Guardian | via SmartMobs


Posted by Miel Van Opstal in Uncategorized


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  1. ivv

    November 9, 2006 at 7:47 pm

    Better cross out that “first” ’cause there has been a tabloid in SL for years, SL Herald. Clickable Culture (.com) is already fuming over this.

  2. FilipeAlvesFerreira

    November 9, 2006 at 8:56 pm

    Oh I will go to read your tabloide in seconde life.
    Good Idea.
    Best regards/Filipe

  3. Coolz0r

    November 9, 2006 at 9:53 pm

    Ivv, I don’t quite follow. When Reuters came in, SL Herald was the so-called press agency that was first. All credits to them (and I gave them credit in my post). Now SL Herald is a tabloid? They’ve got to make a choice here. Either they’re a press agency, or they’re a tabloid. Being both seems kinda weird. I’ll follow the discussion to see where it leads.

  4. Coolz0r

    November 10, 2006 at 1:24 am

    Post updated. Error rectified. Sorry SL Herald.