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Australian Navy Recruits Game-Style

08 Nov 2006

The Australian Navy has launched a site which allows you to discover all about life Royal Australian Navy on board. As pointed out by the Sydney Morning Herald, the Australian Defence Force’s key recruiting demographic spends less time in front of the TV, and prefers to go online or play video games, that’s why as a recruiting tool they have launched a site which very much looks like a videogame. The American army has already walked this path before with their America’s Army online game. Seems now the Aussies have taken that same road, be it a little less sophisticated. Still, nice work by Visual Jazz.

Australian Navy Recruitment Game

Experience this game | Via Adverblog

 
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Posted by Miel Van Opstal in Campaigns, Games, Interactive, Marketing

 

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