For The Axe / Lynx Archive

24 Oct 2006

Here’s two more ads for the archive, which is getting pretty extended. In case you missed something, I think I’ve lined it up quite complete at the bottom of this post. I must say it’s becoming quite an interesting case. I’ve used many examples already in presentations for customers and this brands keeps coming with new interactive stuff that can serve as a starting point to develop a good online experience for other brands. I think Axe/Lynx and Absolut are by far the most popular brands amongst youngster when it comes to collectable print ads or online experiences. Okay, the brands have been well-established and they’ve been around for a while already, but you’ve got to admit that the amount of ads they produce at a steady pace is pretty impressive. And I’m still not getting bored of them.

Axe Effect

Lynx Shower Gel

First ad (above) found on Advertising For Peanuts

Previously on Marketing Thoughts: Axe & Lynx Overview: Print / Interactive


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. albeenah

    October 27, 2006 at 1:31 pm

    The first one is so veeery subtle…took me a while…whereas the scond is downright obvious! I showed it to a collegue of mine…him being a man…appreciated the second one best! Always wandered what is the difference between Axe and Lynx…is it the same brand just marketed under a different name according to the market it targets?

  2. Coolz0r

    October 27, 2006 at 2:41 pm

    It’s the same product, but for different countries. Sometimes they also have different perfumes. Lynx is USA, Axe is Europe and UK. most likely there are other countries as well for Lynx, but I don’t know them. As you can see, the themes of ads is quite the same: women want men who use this deodorant. :-)

  3. » Wash Me - Coolz0r - Marketing Thoughts

    March 22, 2007 at 4:42 pm

    [...] or less juiced by the Axe ‘Wash Me’ ad, or by the timeless jokes of people writing things in the dirt that sticks on cars (’also [...]

  4. Viral Marketing Genius Series - Axe — Get Found

    August 22, 2007 at 7:25 pm

    [...] For more information about Axe/Lynx (a brand of unilever, their similar brand here in Malaysia is Rexona), there is a wikipedia entry about them, and an archive about their clever advertisement. [...]

  5. Jay-woo Wong

    November 6, 2007 at 1:15 am

    woah!!! awsome pics!!!

  6. Axe me one more time

    November 27, 2007 at 1:41 pm

    [...] מצרף לינקים לפוסט של אורן , לארכיון הפעילות ולפעילות האחרונה שלהם. תהנו (אני לא מפסיק [...]

  7. meezomg

    November 27, 2007 at 10:46 pm

    Coolzor you almost sound like you know what you’re talkig about but axe is definitely sold in usa and has been for several years…

    “Lynx is USA, Axe is Europe and UK. most likely there are other countries as well for Lynx, but I don’t know them.”

    I’ve never even heard of Lynx until I saw this..