So, looks like Eastpak was really satisfied with the last horror campaign and they’ve apparently ordered a new one at the same agency. I really like this brand, I’ve seen it emerge and I’ve got my share of products of it. Eastpak is a cool brand, without any doubt, but I have some remarks about the way the product is positioned by using zombies and or the living dead. I guess it’s trendy and it should appeal, but to be honest… it doesn’t appeal to me. It was funny the first time I saw it, but I checked with a few people I know and none of them actually liked the images. Maybe we’re all too old? If it wasn’t because of Halloween, I’d say it’s time for a new concept.
Client: VF Europe/Eastpak
Agency: Satisfaction
Account Team: Olivia Israël, Samantha Hendlisz
Creative Director: John Israël
Creation: John Israël
Art Director: Anthony Collard
Art Buyer: Anthonny Collard
Photographer: John Israël
Retouching: The Living Room
Media: Magazines, POS
Also see:
Previous Eastpak Horror Campaign on Marketing Thoughts
crowolf
October 24, 2006 at 8:27 am
I’ve seen way better horror imagery. There is not one zombie movie out there that features ‘hopping’ zombies. I guess they have to clean it up a little for the broad audience, but no blood = no horror ;)
Matt
October 31, 2007 at 7:44 pm
I think it’s all very well done, and it definately surprised me to see a company like eastpak using such a controversial approach to marketing. Definately got my attention, and has given me some ideas for some gruesome makeup ideas i’ll implement to myself and friends later tonight.
Nice to see a less cliche approach to halloween marketing. I look forward to their capaign this time next year…
pierre
March 22, 2008 at 8:09 pm
I love eastpak !!