David Wen kindly asked me to tell you about the Chaos 2006 conference which will be held at the University of Texas at Austin. Because a lot of the readers of this blog are from the US of A, I agreed to post this because it looks really interesting. If I lived there myself, I’d sign up to attend right away…
So what is it all about? “It’s all about the story. It always was.”
Chaos 2006, Future of Advertising Conference is – as the name might indicate – all about marketing.
The lessons of the past and even current best practices may not contain the answers agencies, advertisers and educators need to address the challenges of today.
Technology and cultural shifts have produced new communities, new media and delivery. The fundamental concepts of creative dominance and media planning has been redefined with advent of consumer content and targeted delivery. Clearly, what once was radical is now commonplace.
Chaos will present a series of speakers – some of whom have established the practice of advertising and others who are now initiating the thoughts and methods that are changing it.
Key speakers of the event:
What more do you need to know? Sign up today and save your future.