Touch Me Tender Interface

21 Oct 2006

A little while ago I received an e-mail from Stan Kravetz, the COO of KsanLab. Over at KsanLab, they’ve been developing a tactile interface that looks really slick. The ‘Touch Me Tender’ interface is a product which is designed in order to use “natural” human interaction to avoid intermediates such as menus, mouse and so on. It makes interaction more convenient and eliminates the need for any special IT education. So it opens a door for new customer experience for a broader range of users. Interesting perspective. Not ground-breaking (I’ve seen such concepts before), but I’ve never seen the ‘paint’ application as extended as it is pictured in the clip below.

Over at KsanLab, they see following applications of Touch Me Tender at the moment:

  1. Development of interactive P.O.S. terminals those can be integrated with web projects, services and campaigns.
  2. Entertainment at shopping malls, restaurants, airports, museums, etc.
  3. An experiential marketing tool: a customer interacts with the product in a tactile way (selection and virtual test of make-up, clothes, furniture).

What I’m fond of is that instead of focusing on the ‘gaming market’, they’ve shifted the focus to the ‘marketing market’, and by doing so they’ve drilled a far bigger audience. [Plus it got them on this blog :)]

More info? check out

Other slick interfaces on Marketing Thoughts:

1 Comment

Posted by Miel Van Opstal in Design, Interactive, Technology


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