For its “Safe Click Index” campaign, Delta Lloyd ordered an outdoor at Brussels agency Happiness. Happiness placed a cage in the streets with in it the with extinction threatened ’stressed homo sapiens sapiens’. A male species of the stressed human race, busy drinking coffee and working way too hard. The message behind this outdoor: because the solutions Delta Lloyd offers to its clients, the stressed homo sapiens sapiens is going to be extincted soon. With Delta Lloyd you can rest assure it’s going to be OK. Might not be the most exciting outdoor thing you’ve ever seen, but it’s a good try.
Some pictures from the action:
Besides this outdoor, there was also a sale on eBay of a relaxing aromatic lamp. The description of the item was:
“Let heavenly aromas and a relaxing glow take you away. Forget all the doomed stock exchange messages that threaten your investments or let a new light shine on your stressed life as an investor with the ‘Delta Lloyd Safe Click Index’.”
People were invited to check out the website “www.mijn-leven-zonder-stress.be” (my-life-without-stress), a landing page (now expired) that leads you to the Delta Lloyd website.
Client: Delta Lloyd
Agency: Happiness-Brussels
Account Team: Dimitri Mundorff, Lore Peersman
Creative Directors: Karen Corrigan, Dominique van Doormaal
Creation: Mohamed Oudaha, Grégory Titeca
Media: Street marketing, Internet