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Belinka Loves Wood

13 Oct 2006

Belinka is a holding which produces (amongst many other things) decoration products and coatings that provide preventive wood protection chemically against wood pests and the effects of the weather. Belinka makes your wooden surfaces everlasting beautiful and soothingly warm. To illustrate this, the Futura DDB agency came up with a promotional gadget in the form of an everlasting calendar in wood. Really attractive and handy. So handy that I’d write an email an ask Belinka to send me one. It’s delivered in a stylishly cool wrapping and it fits right into almost any design environment. This marketing concept was good for Bronze at the Golden Drum Awards. If it were up to me, they’d have received Gold for it. Simple, effective and beautiful.

Belinka Calendar 1

Belinka Calendar 2

Agency: Futura DDB
Advertiser: Belinka
Creative Director: Žare Kerin
Art Director: Matjaž Zorc

 
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Posted by Miel Van Opstal in Gadgets & Digital Toys, Marketing

 

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