Comments on: How Not To Start A Social Network http://www.coolmarketingthoughts.com/2006/10/07/how-not-to-start-a-social-network/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Holly Buchanan http://www.coolmarketingthoughts.com/2006/10/07/how-not-to-start-a-social-network/comment-page-1/#comment-16404 Holly Buchanan Sat, 07 Oct 2006 20:23:53 +0000 http://blog.coolz0r.com/2006/10/07/how-not-to-start-a-social-network/#comment-16404 It seems so obvious, especially with your great car example, why this wouldn't work. I have to ask, what the heck made them think it would? It must have cost a bundle to launch this thing. How can they be that removed from their target audience? the really scary thing is, I see this happen all the time - a company spends lots of money to launch a marketing or branding initiative, and it totally bombs with the very audience they are trying to speak to. I see it all the time in marketing to women, but in this case, it's marketing to teens. Wallmart- wake up and smell the red bull. It seems so obvious, especially with your great car example, why this wouldn’t work. I have to ask, what the heck made them think it would? It must have cost a bundle to launch this thing. How can they be that removed from their target audience?

the really scary thing is, I see this happen all the time – a company spends lots of money to launch a marketing or branding initiative, and it totally bombs with the very audience they are trying to speak to. I see it all the time in marketing to women, but in this case, it’s marketing to teens.

Wallmart- wake up and smell the red bull.

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