Comments on: John Miles Kidnapped by C.M.O.N.S. http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Daniela B. http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-16674 Daniela B. Mon, 09 Oct 2006 19:57:39 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-16674 You know, I don't have any idea of advertising (besides being a very experienced consumer...), but I have the feeling that this campaign will backfire. I have been on the edge of my seat waiting for the solution of this riddle, so to speak. Will it be a new cellphone? A rock magazine? Whatever it is, it must be something really COOL! And now it's -- an OPEL? Well, in Germany, the Opel is the epitome of the booooring car. It's the kind of car that the proverbial elderly man with the hat drives. If you make an uber-cool and hip campaign for something so utterly *not* cool, don't you run the risk of your young, hip target group laughing in your face? You know, I don’t have any idea of advertising (besides being a very experienced consumer…), but I have the feeling that this campaign will backfire.

I have been on the edge of my seat waiting for the solution of this riddle, so to speak. Will it be a new cellphone? A rock magazine? Whatever it is, it must be something really COOL!

And now it’s — an OPEL?

Well, in Germany, the Opel is the epitome of the booooring car. It’s the kind of car that the proverbial elderly man with the hat drives.

If you make an uber-cool and hip campaign for something so utterly *not* cool, don’t you run the risk of your young, hip target group laughing in your face?

]]> By: prissy http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-15571 prissy Sun, 01 Oct 2006 10:25:19 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-15571 I got the mail from Opel, as a concerned sponsor of the proms, so it seems it comes from that direction. They made an online magazine on http://www.opel.be/magazine, with the TV commercials showing the c.m.o.n.s. AND the Opel Corsa. Nice idea for a campaign though, not yr average car commercial. I got the mail from Opel, as a concerned sponsor of the proms, so it seems it comes from that direction.
They made an online magazine on http://www.opel.be/magazine, with the TV commercials showing the c.m.o.n.s. AND the Opel Corsa. Nice idea for a campaign though, not yr average car commercial.

]]> By: Jo Wouters http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-15455 Jo Wouters Sat, 30 Sep 2006 09:07:06 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-15455 The proof that it really is an Opel campaign: http://www.tnt.be/portfolio/detail/144/Opel/ (the portfolio on the website of the agency) The proof that it really is an Opel campaign: http://www.tnt.be/portfolio/detail/144/Opel/ (the portfolio on the website of the agency)

]]> By: Night of the Proms Blog » Blog Archive » John Miles ontvoerd! http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-15370 Night of the Proms Blog » Blog Archive » John Miles ontvoerd! Fri, 29 Sep 2006 14:51:04 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-15370 [...] Dat iedereen zich afvraagt wat hier nu precies aan de hand is blijkt onder andere uit het forum van de Proms-website. Maar ook externe bloggers zitten niet stil. [...] [...] Dat iedereen zich afvraagt wat hier nu precies aan de hand is blijkt onder andere uit het forum van de Proms-website. Maar ook externe bloggers zitten niet stil. [...]

]]> By: Coolz0r http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-15344 Coolz0r Fri, 29 Sep 2006 09:11:56 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-15344 Thanks derek, I didn't know. At long last now I do :) Thanks derek, I didn’t know. At long last now I do :)

]]> By: derekb http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-15343 derekb Fri, 29 Sep 2006 09:06:56 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-15343 they're part of an Opel campaign, for the launch of the new Corsa. they’re part of an Opel campaign, for the launch of the new Corsa.

]]> By: Bart http://www.coolmarketingthoughts.com/2006/09/29/the-cmons/comment-page-1/#comment-15340 Bart Fri, 29 Sep 2006 08:45:56 +0000 http://blog.coolz0r.com/2006/09/29/the-cmons/#comment-15340 You can buy The Cmons in the Kammenstraat very soon. The brand behind it is very obvious, weird you didn't notice... Grtz, Bart You can buy The Cmons in the Kammenstraat very soon. The brand behind it is very obvious, weird you didn’t notice… Grtz, Bart

]]>