I’ve always wondered why they call it French fries, while in fact Belgium is the only land that knows how to make decent fries. I’ll try to never call it French fries again. Just out of patriotism. Late November our culinary pride will be put on display again in the national ‘week of the fry’, and this time it’s all about the wrapping. The VLAM (Vlaams Centrum voor Agro- en Visserijmarketing, which is the Flemish Center for Agroculture and Fishery Marketing) organises a competition for graphical designers who can think of an entertaining and new look for the typical cone in which the fries are served. The designs of the 15 finalists will be giantized and 3D-ized in real life and exhibited in open air. (So I bet they’ll not scale it in paper or cardboard). The eventual winner will go home with € 500 ($ 635). Godfather of the campaign is Herr Seele, creator of the Flemish urban cartoon hero ‘Cowboy Henk’. Herr Seele kicked off the campaign with a design of his own to set the mood. The competition is open for pros, artists and students so if one of these three descriptions suit you: feel free to participate. All you have to do is be creative with the cone (in a graphical way – putting it on your head and sending a picture of that is funny, but will not help)
Copy: “Will you become king of the cone?”
Info on the theme site | Download technical drawing
Specs: height: 115 cm | diameter: 60 cm | upper contour: 160 cm
This competition is a joint venture of the VLAM and the Flemish ‘friturists’ (owners of the fry-shacks) and the potato-peeling companies.
(And no, I’m not making this up)
Client: VLAM
Agency: Germaine
Artdirector: Bart Klerckx @ Republica
Copywriters: Eric Debaene, Geerard Van de Walle
Photographer: Luk Monsaert
Thanks, Bart
Mike
September 14, 2006 at 7:17 am
They’re called french fries as that is short for the old englisch ‘frenched fries’. ‘To french’ is an old english word for ‘to cut up’.
So please continue to call it french fries, just clarify why that is ;-)
Smakelijk! Bon appetit!