Google Analytics White Paper

08 Sep 2006 has a nice clarifying white paper about Google Analytics online, for free. It’s well worth reading if you’re into stats and numbers. The paper is titled ‘Google Analytics – A Practical Guide to Implementation’, it counts 27 pages and has the following content points after the introduction:

  • Pros and Cons
  • Tips for Google Analytics Installations
  • Reports
  • Conclusion
  • Appendix A – Google Analytics Install Guide for Lead Generation Web Sites
  • Appendix B – Google Analytics Install Guide for E-Commerce Web Sites
  • Appendix C – Google Analytics Help Center Links

The track-ability of Internet Marketing is one of its greatest assets. The first tracking tools for online marketing campaigns were focused around banner ads. Today they range from email marketing tools to ROI (return on investment) tools.

Download it here (.pdf, 226 Kb)

Also check out their SEO white paper library, in case there’s something else you want to know more about.

Thanks, Tom

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Posted by Miel Van Opstal in Marketing, Tips & Tricks, Tools


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