Cool Marketing Thoughts

Matt Sidesinger took a picture of a billboard for Coors, a brand of beer and uploaded it to Flickr, which is where AdFreak apparently spotted it. There’s not much you can say about it. I just like the style they’ve used to bring the message. A little bit of wisdom of the crowd, but then mostly bar-related wisdom. The kind of wisdom you read on the walls when you go for a whizz.

Picasso pillows, a Thai brand of fluffy head support, has used our good friend Freddy from Nightmare On Elm Street (and the sequel, and the sequel on the sequel, and the sequel on the sequel of the sequel) to promote their comfy cushions. The tagline for this ad is ‘kill the nightmare’. It’s a fact that advertising recycles movie stars, and most of the times (if it’s well-executed) it even works. Nothing new here, but a good image is already half of the campaign.

Agency: Creativejuice/G1 Bangkok
Creative Director: Denko Thatchaichawalit
Art director: Vinij Auraroonchai
Copywriter: Chanwit Nimchareon
Photographer: Hamchua Studio
Via Marketing Post

Yup, here we are again with a load of movie stars that have been used in ads. This time it’s Heineken who’ve chosen the dark anti-heroes to promote their Halloween wishes. Count Dracula, Frankenstein, The Grim Reaper, an Egyptian mummy and Wolfenstein… they all drink Heineken. Obviously none of them has to drive because they can either fly or have some sort of magic power that rules out cars. Nice campaign though, but I’m getting a bit tired of the ‘movie star’ theme. Maybe it’s just me.

Copy: “Heineken Halloween Night. Sounds Good.”
via 24

Wow. This is cool! At the Cancun airport, Absolut had a giant bottle on display which was entirely made out of sand. This is absolutely pretty damn impressive.

via Marketing Post

Surrealism is the artistic, cultural and intellectual movement oriented toward the liberation of the mind by emphasizing the critical and imaginative faculties of the “unconscious mind” and the attainment of a dream-like state different from, “more than”, and ultimately “truer” than everyday reality: the “sur-real”, or “more than real”. At least that’s what wikipedia says about it. For this ad by the Brussels branch of Duval Guillaume, they’ve used a surrealistic angle of approach. It’s a tiny bit sexy, but then again it also isn’t. It’s a little ‘dreamish’ and a bit fantasy alike but it’s also unreal, although it looks real. It’s a work of art, just like the car positions itself. Unnatural but real.

Copy:
“At least one thing in your dreams that really exists –
New Santa Fe, Hyundai, Drive Your Way”

Client: Hyundai
Agency: Duval Guillaume Brussels
Account Team: Johan Parmentier, Filip Van der Haegen
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Virginie Lepère
Art Director: Fred Van Hoof
Photographer: Christophe Gilbert
Media: Magazines, poster