Certainly not a new tactic, but still quite an eye-catcher if you’re walking through the streets and are confronted with it. I’ve posted a campaign recently with the same use of the city scenery, but then with a totally different kind of message.
Agency: TBWA Paris
Neuville
September 1, 2006 at 5:40 pm
This was a great campaign. You can view more pics here:
http://www.adverbox.com/2006/01/29/amnesty-international-2/
Coolz0r
September 6, 2006 at 3:53 pm
Nice! I always felt that it was too bad I only had one image of it, and I never saw it pass by. Must have missed it over at your blog! Thanks for the pointer!