Channels To Target An Audience

24 Aug 2006

I’ve made a list of all channels and tools I know of today, which marketeers can use to target their audience. Of course you can’t use all channels at once, nor can you use them all at the same time to reach your target group, but with a well-selected few, you’re bound to make some results and start some buzz, or gather the info and feedack you were looking for. It’s an incomplete list, I’m well aware of that, but it’s permanently under construction. If you want to contribute, or if you think I missed a significant channel, please drop it in the comments and I’ll add it to the list. The purpose of this post is to have an overview of possible means to communicate to ‘people’ in general, for whenever you need an answer to the questions: ‘what tools can I offer?’ and ‘how can I reach out?’ (Since the list is rather long, it’s behind the jump). Currently, at it’s starting point, there are 100 items on the list.

Online Sites & Tools (General)

  • Static Promo-site
  • Flash Promo-site
  • Corporate Site
  • Blogs
  • Polls & Voting
  • Second Life
  • MSN Spaces
  • Dating Sites
  • Guest Books
  • Fora
  • LastFM
  • Bittorent
  • Grabit
  • Banners
  • Interactive Banners
  • Google Earth
  • Google Maps
  • Live Local Maps (Microsoft)
  • Computer Games (both online + offline)

Events & Happenings

  • Sports
  • Fairs
  • Theme Parks
  • Movie Theaters
  • Opera
  • Streets (Guerrilla)
  • Streets (Ambient)
  • Streets (Outdoor)
  • Pubs/Bars/Restaurants
  • Shopping Malls
  • Shops (in-store)
  • Shops (out front)
  • Festivals
  • Concerts
  • Swimming Pools
  • Gyms
  • Beach
  • Zoo

Mobile + VoIP + Chat

  • Skype
  • MSN + MSN Bots
  • GTalk
  • AIM (AOL)
  • SMS (text) + MMS + GSM
  • Ringtones
  • Ringback Tones
  • Wallpapers
  • Mobile Games
  • SkypeCasts
  • Mobile Podcasts
  • MobileVoting
  • SMS-2-Mail
  • SMS Chat
  • SMS-2-Billboard


  • T-Shirts
  • Postal Cards
  • Flyers
  • Cards to put your drink on (bars)
  • Billboards
  • Above Urinals
  • Inside Urinals
  • Posters
  • Fan Clubs
  • Brand Clubs
  • Audio Ads on Location
  • Magazines
  • News Papers
  • Radio
  • Television + IDTV (digital TV)
  • Promo Teams
  • General Merchandising (gadgets)
  • e-Mail Newsletters
  • Personal Mailings
  • On Concert Tickets
  • On Tickets In General
  • Animals
  • Roofs

Online Media

  • YouTube (and clones)
  • Google Video (and clones)
  • Google Idols
  • iPod Video
  • Regular Podcasts
  • Youth Television (MTV and local alternatives)
  • Radio Streams
  • Vodcasts
  • Screencasts
  • PSP video
  • SMS-2-Videostream


  • Trucks
  • Buses
  • Trains
  • Subways
  • Trams
  • In Stations
  • At Bus Stops
  • On Cars
  • Bicycles
  • Skateboards
  • Publi Mobile
  • (Digital) Sandwich Boards
  • Planes
  • Helicopters
  • Elevators

Posted by Miel Van Opstal in Advertising, Marketing, Tips & Tricks


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  1. dmnq

    August 24, 2006 at 11:48 am

    a nice list to begin with indeed. however, the next thing you should include is an hierarchization. right now it’s like they’re all transportation vehicles, suited for whatever message. an ad on a plane works differently than a campaign via google earth. You could do this via the classic communication objectives : awareness building, image building, activating. Or you could do it via the level of intrusiveness (which is more new media thinking like). My old agency used with their Connections-planning the classification “interrupt, leverage, collaborate” : eg a classic 30″ ad interrupts, a 5″ sponsor message sometimes leverages a borrowed interest (into the program’s content), whereas a interactive campaign could be a collaborative action (Dove, Red Bull Creativity Contest, etc). You can find an overview on (click on download)

  2. Coolz0r

    August 24, 2006 at 12:03 pm

    Thanks! Really useful! If I have some time I’ll try to make a nice graph out of my list as well!

  3. Arthur Davies

    August 24, 2006 at 12:22 pm

    This is simply delightful!
    this is the list I have been looking so hard for!
    skateboards, inside urinals, helicopters, google maps, streets (outdoor)

    lovely work

  4. Daan Buckinx

    August 24, 2006 at 4:37 pm

    Hey, cool list. Here’s a couple more off the top of my head: computer games (online & offline), roofs and interactive digital television, although that ranks under television. And um.. animals.. or maybe not.

  5. Coolz0r

    August 24, 2006 at 4:56 pm

    Thanx Daan, updated, plus added ‘Zoo’ in general. :)

  6. Aitch

    August 25, 2006 at 8:01 am

    What about chaulking ie: chaulk drawings, arrows etc

  7. Coolz0r

    August 25, 2006 at 9:19 am

    Aitch, it’s a good idea, but it’s covered under one of the three ‘Streets’ items, I think. Unless you disagree?

  8. Gavin Heaton

    August 26, 2006 at 3:02 am

    Great list! How about screensavers and desktop wallpapers for computers. Public webcams … and while I am thinking spooky, big brother type setups — RFID/bluetooth messaging direct to mobile phone.

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