Here’s a smart outdoor for Ibuprofen’s Advil, one of the many painkillers around. This setup got a golden award at the Araw Awards last year. We’ve seen outdoors before with lamp posts, in many forms. But I didn’t actually see anything like this one yet. Sharp copy, strong visual. Nice work by TBWA\SMP.
Copy: “Ibuprofen Advil. More Powerful Than Pain.”